Katariina Jumppanen //
Individualism is merely an illusion of personal freedom that divides us. Through our social routines, we become daily objects of consumerist addiction to each other inside of a giant factory called modern society.
During this performance we studied our role as individuals through the continuous mechanisms of the consumer society; looking at ourselves through a hollow surface, that leaves us without the real substance.
It has become a challenge to separate between our personal selves and the objects that we possess. We had given them a more significant meaning to our identity than they might have, as we hold on to "things" we can hold and see, but not into ideas and global issues that can seem too abstract and large to fight.